Screen LibraryConnecting with consumers through effective personalization and programmatic advertising /
"Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinforma...
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| Group Author: | ; ; |
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| Published: |
Business Science Reference, (an imprint of IGI Global),
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2024] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- |
| Item Description: | "Premier reference source"--cover. |
| Carrier Form: | xv, 308 pages : illustrations, maps, forms ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 268-302) and index. |
| ISBN: |
9781668491461 166849146X |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/C752-1 |