Screen LibraryVisual communication /
Visual Communication is a collection of high quality, accessible papers offering an overview of the different theoretical perspectives and methods of analysis in this subfield of Communication Sciences. No previous volume draws together this range of related research, which is generally found across...
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
De Gruyter,
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| Publisher Address: | Berlin : |
| Publication Dates: | [2014] |
| Literature type: | eBook |
| Language: | English |
| Series: |
Schulz, peter j.; cobley, paul: handbooks of communication science [hocs];
4 |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1515/9783110255492 http://www.degruyter.com/doc/cover/9783110255492.jpg |
| Summary: |
Visual Communication is a collection of high quality, accessible papers offering an overview of the different theoretical perspectives and methods of analysis in this subfield of Communication Sciences. No previous volume draws together this range of related research, which is generally found across the fields of semiotics, art history, design and new media theory. The volume is organized into theoriesand methods, and areas of visual analysis. |
| Carrier Form: |
1 online resource(xii,756pages) : illustrations. Also available in print edition. |
| ISBN: | 9783110255492（electronic bk.） |
| Index Number: | P93 |
| CLC: | G206.3 |
| Contents: |
Frontmatter -- Preface to Handbooks of Communication Science series -- Contents -- Introduction / 1. The cognitive semiotics of the picture sign / 2. Relevance Theory as model for analysing visual and multimodal communication / 3. Military hardware as affective objects: Towards a social semiotics of militainment television / 4. Foucauldian discourse analysis: Photography and the social construction of immigration in the Greek national press / 5. Linguistic fetish: The sociolinguistics of visual multilingualism / 6. Sex and Race go Pop / 7. The visual semiotics of Tarot images: A sociocultural perspective / 8. Colour language hierarchy / 9. Applying psychological theory to typography: is how we perceive letterforms special? / 10. Toys or the rhetoric of children s goods / 11. Visual Aspects of British Tabloid Newspapers: Image Crowding Out Rational Analysis ? / 12. British press photographs and the misrepresentation of the 2011 uprising in Libya: A Content Analysis / 13. Looking for what counts in film analysis: A programme of empirical research / 14. In the eye of the beholder: Visual communication from a recipient perspective / 15. Questioning bohemian myth in Weimar Berlin: Reinterpreting Jeanne Mammen and the artist function through her illustrations Der Maler und sein Modell The Painter and his Model (1927) / 16. A multimodal lens on the school classroom / 17. Celebrating and critiquing "past" and "present"? The intersection between nostalgia and public service discourses in BBC1 s Ashes to Ashes / 18. Ally Sloper, Victorian comic book hero: interpreting a comedy type / 19. Visual Communication in the Theatre / 20. Analysing impossible pictures: Computer generated imagery in science documentary and factual entertainment television / 21. Reading the Fenian photographs: A historically and culturally located study / 22. Interpretation, representation and methodology: Issues in computer game analysis / 23. The art of voice: The voice of art understanding children s graphicnarrative- enactive communication / 24. The political values embedded in a child s toy: The case of "Girl Power" in the Brazilian doll Susi / 25. The role of images in social media analytics: A multimodal digital humanities approach / 26. From static to dynamic: The changing experience of fashion imagery / 27. The de-humanization of Palestinians in Israeli school books: a multimodal analysis of layout, intertextuality and reading paths / 28. Visual communication in tourism research: Seoul destination image / 29. Thinking visuals: What the challenges of architectural representation can tell us about visual communication / 30. Visual communication in animals: Applying a Portmannian and Uexk llian biosemiotic approach / 31. The importance of Murals during the Troubles: Analyzing the republican use of wall paintings in Northern Ireland / 32. Transforming art and visual anthropology: Imitation, innovation and inspiration in two Japanese art museums / 33. Emotion ekphrasis: representation of emotions in children s picturebooks / 34. The Ocular Proof ? : Television news and the pursuit of reality / Biographical sketches -- Index. |