Screen LibraryStrategy：winning in the marketplace : core concepts, analytical tools, cases
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| Main Authors: | |
|---|---|
| Group Author: | ; ; ; |
| Published: |
McGraw-Hill,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 1 v. (various pagings): col. ill. ; 26 cm. |
| ISBN: |
0072847700 (alk. paper) 007121514X (international : alk. paper) |
| Index Number: | F272 |
| CLC: | F272 |
| Call Number: | F272/T468-1 |
| Contents: | Includes indexes. |