Screen LibraryOrigination : the geographies of brands and branding /
'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...
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| Main Authors: | |
|---|---|
| Published: |
Wiley Blackwell,
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| Publisher Address: | Chichester, West Sussex, UK : |
| Publication Dates: | 2015. |
| Literature type: | eBook |
| Language: | English |
| Series: |
RGS-IBG book series
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| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781118556313 |
| Summary: |
'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl. |
| Carrier Form: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781118556313 1118556313 9781118556399 1118556399 |
| Index Number: | HF1025 |
| CLC: | F119.9 |
| Contents: | The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development. |