Screen LibraryDigital strategies for powerful corporate communications
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| Main Authors: | |
|---|---|
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2009. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xi, 288 p.: ill. ; 24 cm. |
| ISBN: |
9780071606028 (alk. paper) 0071606025 (alk. paper) |
| Index Number: | F270 |
| CLC: | F270.7 |
| Call Number: | F270.7/A691 |
| Contents: |
Includes bibliographical references and index. Welcome to the jungle : an introduction to the new business environment -- Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands -- The digital mediator : online platforms create common ground for marketing and corporate communications -- Coup de reportage : new media relations in the conversational age -- The water cooler goes to cyberspace : internal communications in a digital world -- Trading virtual spaces : shareholders take investor relations to the Web -- A tree grows in cyberspace : Web 2.0 inspires--and requires--corporate responsibility efforts to go green -- A public affair : the digital dimension of government relations -- Help, my Avatar's fallen and he can't get up : crisis management in a virtual world. |