Facebook marketing all-in-one for dummies /

Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!

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Bibliographic Details
Main Authors: Vahl, Andrea
Corporate Authors: Wiley (Online service)
Group Author: Haydon, John; Zimmerman, Jan; Porterfield, Amy.
Published: John Wiley & Sons, Inc.,
Publisher Address: Hoboken, NJ :
Publication Dates: 2014.
Literature type: eBook
Language: English
Edition: Third edition.
Series: --For dummies
Subjects:
Online Access: http://www.cnpereading.com/pages/publications/form/article/40288a9c497f3ea3014984aca1d20420
Summary: Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!
Item Description: Description based on print version record.
Previous ed.: 2011.
Includes index.
Previous edition published: Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl. c2013.
"9 books in 1"--Cover.
Carrier Form: 1 online resource (xviii, 768 pages) : illustrations.
Also available in print.
ISBN: 9781118816059 (electronic bk.)
9781118816189
Index Number: HF5415
CLC: F713.36
Contents: Introduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing.