Screen LibraryYour customer rules! : delivering the Me2B experiences that today's customers demand /
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Jossey-Bass, A Wiley Brand,
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| Publisher Address: | San Francisco, CA : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Edition: | First edition. |
| Subjects: | |
| Carrier Form: | xii, 251 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781118954775 (cloth) : 1118954777 (cloth) |
| Index Number: | HF5415 |
| CLC: |
F713.3 F713.55 |
| Call Number: | F713.55/P945-1 |
| Contents: | From B2C to Me2B -- You know me, you remember me -- You give me choices -- You make it easy for me -- You value me -- You trust me -- You surprise me with stuff I can't imagine -- You help me be better and do more -- What drives Me2B leaders -- The foundations of Me2B leaders -- The foundations of Me2B success -- Don't wait to act. |