Screen LibraryValue-based marketing for bottom-line success：5 steps to creating customer value
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xix, 244 p.: ill. ; 25 cm. |
| ISBN: | 007139656X |
| Index Number: | F713 |
| CLC: |
F713.55 F713.3 |
| Call Number: | F713.55/D287 |
| Contents: |
"American marketing association." Includes bibliographical references (p. 231-233) and index. The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic. |