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Fuzzy optimization and multi-criteria decision making in digital marketing /

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Kumar, Anil, 1980- (Editor); Dash, Manoj Kumar (Editor)
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2016]
Literature type: eBook
Language: English
Subjects:
Telemarketing.
Multiple criteria decision making.
Decision making > Mathematical models.
Data envelopment analysis.
Competitive advantage
Consumer behavior
Customer relationship management
E-marketing
Fuzzy theory
Online product information
Optimization techniques
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8808-7
Summary: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.
Carrier Form: PDFs (368 pages) : illustrations
Bibliography: Includes bibliographical references and index.
ISBN: 9781466688094
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5415
CLC: F713.36
Contents: A literature survey on the usage of fuzzy MCDM methods for digital marketing / Cengiz Kahraman, Ibrahim Yaz c , Ali Karasan -- Fuzzy multi-criteria decision making methods for e-commerce issues / Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari -- Fuzzy structural models and based applications in digital marketplace / Anil Kumar, Manoj Kumar Dash -- Selection of customers for marketing campaign as a multi-criteria problem / Tadeusz Trzaskalik, Slawomir Jarek -- Selection of digital marketing tools using fuzzy AHP-fuzzy TOPSIS / Umran Seng ul, Mira c Eren -- Using DEMATEL to build decision model of online reputation management for improving the services of marketing / Ashutosh Yadav, Anil Kumar, Manoj Kumar Dash -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy MCDM method / Kedar Pandurang Joshi, Sivakumar Alur -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria Decision Making Process / Bhagawati Prasad Joshi -- Fuzzy and soft poly-optimization in the digital environment: examples / Wojciech Tarnowski -- Applying the fuzzy analytical network process in digital marketing / Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann -- Fuzzy nominal classification using bipolar analysis / Ayeley P. Tchangani -- A fuzzy-based decision support tool for appraisement of supplier's quality assurance practices / Chitrasen Samantra, Saurav Datta, Siba Sankar Mahapatra --
Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach / Meysam Shaverdi, Iman Ramezani, Ali Asghar Anvary Rostamy -- Multi-criteria fuzzy analysis of competitiveness: comparative evaluation of regional development / Katsiaryna Navitskaya.

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