城市整合营销 = City integrated marketing
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Main Authors: | |
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Published: |
经济管理出版社
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Publisher Address: | 北京 |
Publication Dates: | 2015 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 233页: ; 24cm |
ISBN: | 978-7-5096-3979-5 |
Index Number: | F713 |
CLC: | F713.581 |
Call Number: | F713.58/4147 |
Contents: | 本书对城市形成、城市发展、城市营销的概念进行了较系统的梳理,并进行了国内国外案例的比较分析。 |