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城市整合营销 = City integrated marketing

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Bibliographic Details
Main Authors: 董嘉鹏 (董嘉鹏著)
Published: 经济管理出版社
Publisher Address: 北京
Publication Dates: 2015
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 233页: ; 24cm
ISBN: 978-7-5096-3979-5
Index Number: F713
CLC: F713.581
Call Number: F713.58/4147
Contents: 本书对城市形成、城市发展、城市营销的概念进行了较系统的梳理,并进行了国内国外案例的比较分析。