Screen LibraryMedia management matters : challenges and opportunities for bridging theory and practice /
"This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, a...
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| Group Author: | ; |
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| Published: |
Routledge, Taylor & Francis Group,
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| Publisher Address: | New York, NY : |
| Publication Dates: | 2020. |
| Literature type: | Book |
| Language: | English |
| Series: |
Media management and economics series
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| Subjects: | |
| Summary: |
"This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between resear |
| Carrier Form: | xiii, 266 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780367211004 0367211009 9780367210991 0367210991 |
| Index Number: | P96 |
| CLC: | G206.3 |
| Call Number: | G206.3/M489-32 |
| Contents: | Foreword / Alfonso Sánchez-Tabernero -- Introduction: Media management matters / Ulrike Rohn and Tom Evens -- Media management as an engaged scholarship / Ulrike Rohn and Tom Evens -- University-industry collaboration in the media management field / Gregory Ferrell Lowe and Robert G. Picard -- Why policymakers need to collaborate with academics on media policy and why that need will grow / Steve Wildman -- Managing media firms : case studies of practice-led research, actionable knowledge and instrumental impact / John Oliver -- Conducting media management ethnography : a journey toward impa |