Screen LibraryMotherhood, markets and consumption : the making of mothers in contemporary Western cultures /
"It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and...
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| Group Author: | |
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| Published: |
Routledge,
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| Publisher Address: | London ; New York : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge interpretive marketing research ;
18 |
| Subjects: | |
| Summary: |
"It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores how advertising, media and consumer cultur |
| Carrier Form: | xxi, 258 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780415516495 (hardback) : 0415516498 (hardback) |
| Index Number: | HQ759 |
| CLC: | F063.4 |
| Call Number: | F063.4/M918 |
| Contents: | The making of mothers / Stephanie O'Donohoe ... [et al.] -- Motherhood in the movies, 1942-2010 : social class mobility and economic power / Elizabeth C. Hirschman -- How to be a mother : expert advice and the maternal subject / Mary Jane Kehily -- Designing mothers and the market : social class and material culture / Alison J. Clarke -- Negotiations of motherhood : between ideals and practice / Malene Gram and Helle D. Pedersen -- 'It won't do her any harm' they said, 'or they wouldn't put it on the market' : infant weaning, markets and mothers' narratives of trust / Julia Keenan and Helen |