Screen Library现代保险市场营销
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| Main Authors: | |
|---|---|
| Published: |
清华大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2012 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
B&E金融学系列 |
| Subjects: | |
| Carrier Form: | 363页: ; 23cm |
| ISBN: | 978-7-302-27840-5 |
| Index Number: | F840 |
| CLC: | F840.41 |
| Call Number: | F840.41/0285 |
| Contents: | 本书共分为十三章，论述了保险市场营销理论、保险营销组织运作、保险推销的基本技巧及迈向成功的捷径。 |