Screen LibraryHandbook of financial public relations /
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations.
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| Corporate Authors: | ; |
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| Group Author: | |
| Published: |
Heinemann Professional, on behalf of the CAM Foundation,
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| Publisher Address: | [Place of publication not identified] : |
| Publication Dates: | 1989. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://www.sciencedirect.com/science/book/9780434901821 |
| Summary: |
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. |
| Carrier Form: | 1 online resource ([xi, 192] pages) |
| ISBN: |
9781483102740 1483102742 |
| Index Number: | HM263 |
| CLC: | C912.3 |
| Contents: |
Front Cover; Handbook of Financial Public Relations; Copyright Page; Table of Contents; Foreword; Contributors; Introduction; Chapter 1. Media relations ; Chapter 2. Investor relations; Professionals and institutions ; Private investors ; Chapter 3. Annual reports ; Glossary of terms used in the production of an annual report:; Chapter 4. Internal communication ; Chapter 5. Marketing financial services ; Chapter 6. Regulation of the financial services industry ; Chapter 7. The ethical jungle ; Chapter 8. Stock Exchange listings, mergers and acquisitions ; Chapter 9. Crisis management. Chapter 10. International dimensions Chapter 11. The role of corporate identity in managing change ; Chapter 12. Measuring opinion ; Chapter 13. Consultants or in-house: roles and relationships ; Case Studies; 1 London's biggest private issue; 2 A watershed in takeover defence; 3 Balancing a company's share register ; 4 A new identity for Akzo ; Further reading; Index. |