Applying social cognition to consumer-focused strategy /
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Group Author: | ; ; |
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Published: |
Routledge,
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Publisher Address: | New York : |
Publication Dates: | 2014. |
Literature type: | Book |
Language: | English |
Series: |
Advertising and consumer psychology
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Subjects: | |
Item Description: | "This volume contains edited versions of papers presented at the 23rd Annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Page ix. |
Carrier Form: | xi, 402 pages : illustrations ; 23 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781138875951 : 1138875953 |
Index Number: | HF5415 |
CLC: | F713.55 |
Call Number: | F713.55/A652 |