Screen LibraryApplying social cognition to consumer-focused strategy /
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| Group Author: | ; ; |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | New York : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Series: |
Advertising and consumer psychology
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| Subjects: | |
| Item Description: | "This volume contains edited versions of papers presented at the 23rd Annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Page ix. |
| Carrier Form: | xi, 402 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781138875951 : 1138875953 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/A652 |