Screen LibraryThe elusive fan：reinventing sports in a crowded marketplace
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiv, 345 p.: ; 24 cm. |
| ISBN: |
0071454098 (alk. paper) 9780071454094 (alk. paper) |
| Index Number: | G817 |
| CLC: |
G817.123 G80-05 |
| Call Number: | G80-05/R364 |
| Contents: |
Includes bibliographical references (p. 307-327) and index. Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection. |