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Branch: 南市分馆(黄浦二馆)

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Handbook of research on decision-making techniques in financial marketing /

"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publish...

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Bibliographic Details
Group Author: Dinçer, Hasan, 1982; Yuksel, Serhat, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2020]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Financial institutions > Marketing
Financial services industry > Marketing
Summary: "This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher.
Carrier Form: xxv, 646 pages : illustrations, forms ; 29 cm.
Bibliography: Includes bibliographical references (pages 551-639) and index.
ISBN: 9781799825593 (hardcover) :
1799825590 (hardcover)
9781799825609 (ebook)
1799825604 (ebook)
Index Number: HG173
CLC: F830.4-62
Call Number: F830.4-62/H236

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