Handbook of research on decision-making techniques in financial marketing /
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publish...
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Group Author: | ; |
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Published: |
Business Science Reference, an imprint of IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2020] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher. |
Carrier Form: | xxv, 646 pages : illustrations, forms ; 29 cm. |
Bibliography: | Includes bibliographical references (pages 551-639) and index. |
ISBN: |
9781799825593 (hardcover) : 1799825590 (hardcover) 9781799825609 (ebook) 1799825604 (ebook) |
Index Number: | HG173 |
CLC: | F830.4-62 |
Call Number: | F830.4-62/H236 |