Strategies for Asia Pacific:meeting new challenges

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Bibliographic Details
Main Authors: Lasserre Philippe
Group Author: Schütte Hellmut
Published: Palgrave Macmillan,
Publisher Address: Houndmills, Basingstoke, Hampshire New York
Publication Dates: 2006.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: xx, 332 p.: ill. ; 24 cm.
ISBN: 1403916950 (pbk.)
9781403916952 (pbk.)
Index Number: F430
CLC: F430.5
F460.5
Call Number: F430.5/L347/3rd.ed.
Contents: Includes bibliographical references (p. 317-324) and index.
The strategic importance of Asia Pacific - - Formulating strategies for Asia Pacific -- Asia as a market -- The players -- Asian business logic -- Competing -- Joining forces : alliances, mergers and acquisitions -- People and organization -- The future of the Asia Pacific region.