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Flock and flow：predicting and managing change in a dynamic marketplace

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Bibliographic Details
Main Authors: McCracken Grant David 1951-
Published: Indiana University Press,
Publisher Address: Bloomington
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Marketing > Management
Consumers' preferences > Forecasting
New products
Brand name products
Business forecasting
Marketing > Gestion
Consommateurs > Préférences > Prévision
Produits nouveaux
Produits de marque
Prévision commerciale
Carrier Form: xii, 185 p.: ill. ; 25 cm.
ISBN: 0253347599 (cloth : alk. paper)
9780253347596 (cloth : alk. paper)
Index Number: F713
CLC: F713.56
Call Number: F713.56/M132
Contents: Includes bibliographical references (p. [159]-175) and index.
In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.

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