Screen LibraryAdvanced methodologies and technologies in digital marketing and entrepreneurship /
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...
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| Group Author: | |
|---|---|
| Published: |
IGI Global, Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"-- |
| Carrier Form: | xxxviii, 818 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781522577669 1522577661 |
| Index Number: | HF5415 |
| CLC: | F713.3 |
| Call Number: | F713.3/A244-1 |