Screen LibraryAdvanced introduction to pricing strategy and analytics /
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issue...
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| Main Authors: | |
|---|---|
| Published: |
Edward Elgar Publishing,
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| Publisher Address: | Cheltenham, UK : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
Elgar advanced introductions. |
| Subjects: | |
| Summary: |
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. -- |
| Carrier Form: | x, 305 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781788110075 1788110072 9781788110099 1788110099 |
| Index Number: | HF5416 |
| CLC: | F714.1 |
| Call Number: | F714.1/R215 |