Screen LibraryTalking health : a new way to communicate about public health /
"Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-...
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| Corporate Authors: | |
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| Group Author: | ; ; ; ; |
| Published: |
Oxford University Press ; de Beaumont Foundation,
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| Publisher Address: | New York, NY : [Bethesda, Maryland] : |
| Publication Dates: | [2022] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"-- |
| Carrier Form: | xvii, 140 pages : illustrations ; 21 cm |
| Bibliography: | Includes bibliographical references (pages [133]-134) and index. |
| ISBN: |
9780197528464 0197528465 |
| Index Number: | RA418 |
| CLC: | R1-05 |
| Call Number: | R1-05/T146 |
| Contents: | Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann -- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin. |