Essentials of marketing
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Main Authors: | |
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Group Author: | ; |
Published: |
South-Western College Pub.,
|
Publisher Address: | Australia United States |
Publication Dates: | c2001. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Carrier Form: | xxviii, 579 p.: col. ill. ; 28 cm. |
ISBN: | 0324043767 (alk. paper) |
Index Number: | F713 |
CLC: | F713 |
Call Number: | F713/L218/2nd.ed. |
Contents: | Includes bibliographical references (p. 552-564) and indexes. |