Essentials of marketing

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Bibliographic Details
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; McDaniel Carl D
Published: South-Western College Pub.,
Publisher Address: Australia United States
Publication Dates: c2001.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Carrier Form: xxviii, 579 p.: col. ill. ; 28 cm.
ISBN: 0324043767 (alk. paper)
Index Number: F713
CLC: F713
Call Number: F713/L218/2nd.ed.
Contents: Includes bibliographical references (p. 552-564) and indexes.