Screen LibraryExtending the supply chain：how cutting-edge companies bridge the critical last mile into customers' homes
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| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Group Author: | ; |
| Published: |
American Management Association,
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| Publisher Address: | New York |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Online Access: |
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=117774 |
| Carrier Form: | xvii, 252 p.: ill. ; 24 cm. |
| ISBN: |
0814428177 (electronic bk.) 9780814428177 (electronic bk.) |
| Index Number: | F252 |
| CLC: |
F252 F274 |
| Contents: |
Includes bibliographical references and index. Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |