Mass customization:engineering and managing global operations

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Bibliographic Details
Group Author: Da Silveira Giovani J. C; Fogliatto Flavio S
Published: Springer,
Publisher Address: London New York
Publication Dates: c2011.
Literature type: Book
Language: English
Series: Springer series in advanced manufacturing
Subjects:
Carrier Form: xviii, 378 p.: ill. ; 24 cm.
ISBN: 9781849964883 (hbk.)
1849964882
Index Number: F273
CLC: F273
Call Number: F273/M414
Contents: Includes bibliographical references and index.
Designing and planning for mass customization in a large scale global production system / Roberto F. Lu and Richard L. Storch -- Process typology of mass customizers / Rebecca Duray -- Service customization through dramaturgy / Ian P. McCarthy, Leyland Pitt, and Pierre Berthon -- NPD-SCM alignment in mass customization / Nizar Abdelkafi, Margherita Pero, Thorsten Blecker -- Managing technological innovations affecting product complexity, modularity, and supply chain structure.