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The hospitality and tourism industry in ASEAN and East Asian destinations : new growth, trends, and developments /

"This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Ho...

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Bibliographic Details
Group Author: Zhao, Jinlin (Editor); Ren, Lianping (Editor); Li, Xiangping (Editor)
Published: Apple Academic Press ; CRC Press,
Publisher Address: Palm Bay, FL : Boca Raton, FL :
Publication Dates: 2022.
Literature type: Book
Language: English
Edition: First edition.
Series: Advances in hospitality and tourism series
Subjects:
Tourism > Southeast Asia.
Tourism > South Asia.
Hospitality industry > Southeast Asia.
Hospitality industry > South Asia.
Hospitality industry.
Tourism.
South Asia.
Southeast Asia.
Summary: "This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers' positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues"--
Carrier Form: xxiv, 297 pages : illustrations (some color), map ; 25 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781771889421
177188942X
Index Number: G155
CLC: F733.306.92
F593.3
Call Number: F593.3/H828

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