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The glittering silver market：the rise of elderly consumers in Asia

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Bibliographic Details
Main Authors: Wong Yuwa 1952-
Published: John Wiley & Sons (Asia),
Publisher Address: Singapore Hoboken, NJ Chichester, England
Publication Dates: 2007.
Literature type: Book
Language: English
Subjects:
Older consumers > Asia
Target marketing > Asia
Market segmentation > Asia
Carrier Form: ix, 166 p.: ill. ; 21 cm.
ISBN: 0470822074 (pbk.)
9780470822074 (pbk.)
Index Number: F130
CLC: F130.6
Call Number: F130.6/W872
Contents: Includes bibliographical references (p. 159-162) and index.

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