Screen LibraryMarketing research：within a changing information environment
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
McGraw-Hill/Irwin,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xxvii, 700 p.: col. ill. ; 26 cm. |
| ISBN: |
0072830875 (alk. paper) 9780072830873 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.52 |
| Call Number: | F713.52/H153/3rd.ed. |
| Contents: | Includes bibliographical references (p. 669-677) and indexes. |