媒介战略管理案例分析
Saved in:
Main Authors: | |
---|---|
Published: |
华夏出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2004 |
Literature type: | Book |
Language: | Chinese |
Series: |
媒介经营管理丛书. 第一辑 |
Subjects: | |
Carrier Form: | 295页: ; 24cm |
ISBN: | 7-5080-3314-0 |
Index Number: | G206 |
CLC: | G206.2 |
Call Number: | G206.2/2211 |
Note: | 英文题名:Media Strategy Management Case Analysis |