媒介战略管理案例分析

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Bibliographic Details
Main Authors: 禹建强 (禹建强著)
Published: 华夏出版社
Publisher Address: 北京
Publication Dates: 2004
Literature type: Book
Language: Chinese
Series: 媒介经营管理丛书. 第一辑
Subjects:
Carrier Form: 295页: ; 24cm
ISBN: 7-5080-3314-0
Index Number: G206
CLC: G206.2
Call Number: G206.2/2211
Note: 英文题名:Media Strategy Management Case Analysis