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Essentials of CRM：a guide to customer relationship management

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Bibliographic Details
Main Authors: Bergeron Bryan P
Published: Wiley,
Publisher Address: New York
Publication Dates: 2002.
Literature type: Book
Language: English
Series: Essentials series
Subjects:
Customer relations > Management
Carrier Form: xiii, 219 p.: ; 23 cm.
ISBN: 0471206032 (pbk. : alk. paper)
Index Number: F713
CLC: F713.5
Call Number: F713.5/B496
Contents: Includes bibliographical references and index.

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