International craft trade fairs : a practical guide /

Authentic, local products, made with natural renewable materials are in increasing demand worldwide. Participation in an international trade fair is widely regarded as a most efficient means of exposure to export markets: audience concentration, face-to-face communication, competition-watch and acqu...

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Bibliographic Details
Corporate Authors: Commonwealth Secretariat.; International Trade Centre UNCTAD/WTO.; Unesco.
Group Author: Valentin, Nicole
Published: Commonwealth Secretariat,
Publisher Address: London :
Publication Dates: 2001.
Literature type: Book
Language: English
Series: Culture, development and society series
Subjects:
Summary: Authentic, local products, made with natural renewable materials are in increasing demand worldwide. Participation in an international trade fair is widely regarded as a most efficient means of exposure to export markets: audience concentration, face-to-face communication, competition-watch and acquaintance with new business partners are major benefits for participants. This guide provides support and guidance to small craft enterprises in their efforts to avail themselves of the opportunities that arise by participating in international craft trade fairs. It includes a directory of notable specialized international craft trade fairs and a bibliography.--Publisher's descriptions.
Item Description: Published jointly by the Commomwealth Secretariat, the International Trade Centre (UNCTAD/WTO) and UNESCO.
Carrier Form: 127 pages ; 30 cm.
Bibliography: Includes bibliographical references.
ISBN: 9789231037795
923103779X
Index Number: T396
CLC: F713.83
Call Number: F713.83/I615