Innovation management:strategies, concepts and tools for growth and profit
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Main Authors: | |
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Group Author: | |
Published: |
Response Books,
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Publisher Address: | New Delhi |
Publication Dates: | 2007. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 491 p.: ill. ; 24 cm. +1 CD-ROM (4 3/4 in.) |
ISBN: |
9780761935278 (paper back) 0761935274 (paper back) |
Index Number: | F403 |
CLC: | F403.6 |
Call Number: | F403.6/M232 |
Contents: |
Includes bibliographical references and index. The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing |