Innovation management:strategies, concepts and tools for growth and profit

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Bibliographic Details
Main Authors: Maital Shlomo
Group Author: Seshadri D. V. R 1957-
Published: Response Books,
Publisher Address: New Delhi
Publication Dates: 2007.
Literature type: Book
Language: English
Subjects:
Carrier Form: 491 p.: ill. ; 24 cm. +1 CD-ROM (4 3/4 in.)
ISBN: 9780761935278 (paper back)
0761935274 (paper back)
Index Number: F403
CLC: F403.6
Call Number: F403.6/M232
Contents: Includes bibliographical references and index.
The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing