Screen LibraryService management and marketing : managing the service profit logic /
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| Main Authors: | |
|---|---|
| Published: |
John Wiley & Sons, Inc.,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Edition: | Fourth edition. |
| Subjects: | |
| Item Description: | Includes index. |
| Carrier Form: | ix, 522 pages : illustrations ; 24 cm |
| ISBN: |
9781118921449 (paperback) : 1118921445 (paperback) |
| Index Number: | HD9980 |
| CLC: | F713.5 |
| Call Number: | F713.5/G876/4th ed. |
| Contents: | The service and relationship imperative : managing in service competition -- The nature of service and service consumption, and its customer management implications -- The service profit logic and service management principles -- Service and relationship quality. |