Service management and marketing : managing the service profit logic /
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Main Authors: | |
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Published: |
John Wiley & Sons, Inc.,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Edition: | Fourth edition. |
Subjects: | |
Item Description: | Includes index. |
Carrier Form: | ix, 522 pages : illustrations ; 24 cm |
ISBN: |
9781118921449 (paperback) : 1118921445 (paperback) |
Index Number: | HD9980 |
CLC: | F713.5 |
Call Number: | F713.5/G876/4th ed. |
Contents: | The service and relationship imperative : managing in service competition -- The nature of service and service consumption, and its customer management implications -- The service profit logic and service management principles -- Service and relationship quality. |