Screen Library再造消费者关系：全过程改进消费者体验与本土化危机管理 = Improvement of total customer experience and localization of crisis management
Saved in:
| Main Authors: | |
|---|---|
| Published: |
上海三联书店
|
| Publisher Address: | 上海 |
| Publication Dates: | 2014 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Subjects: | |
| Carrier Form: | 14,425页: 图 ; 24cm |
| ISBN: | 978-7-5426-4733-7 |
| Index Number: | F014 |
| CLC: | F014.5 |
| Call Number: | F014.5/0225 |
| Contents: | 本书共十章，包括：消费者关系、广告、促销活动、产品、销售过程、售后服务、产品召回、体验管理、消费者的投诉和危机的防范与处置。 |