Screen LibraryMastering global markets：strategies for today's trade globalists
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
Thomson/Southwestern,
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| Publisher Address: | Mason, OH |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | x, 370 p.: ill. ; 24 cm. |
| ISBN: | 0538726652 |
| Index Number: | F746 |
| CLC: | F746.12 |
| Call Number: | F746.12/C998 |
| Contents: |
Includes bibliographical references and index. The international marketing environment. Why go international? -- Trade's economic environment -- Trade's financial mechanisms -- Marketing within cultural contexts -- Trade, politics, and law. International marketing strategies. Exporting and international market entry -- Multinational and global marketing -- Taking services global. Managing global marketing. International market research -- Global product and brand management -- Pricing in global markets -- Global distribution and logistics -- International negotiation and communication -- Organizing for global marketing -- Twenty-first century trade globalists. |