Screen LibraryThe Apple revolution : the real story of how Steve Jobs and the crazy ones took over the world /
This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination.
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| Main Authors: | |
|---|---|
| Published: |
Virgin Books,
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| Publisher Address: | London : |
| Publication Dates: | 2013. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination. |
| Item Description: | Originally published: 2012. |
| Carrier Form: | xi, 532 pages ; 20 cm |
| Bibliography: | Includes bibliographical references (pages 507-515) and index. |
| ISBN: |
9780753540633 : 0753540630 |
| Index Number: | HD9696 |
| CLC: | F471.266 |
| Call Number: | F471.266/D712 |
| Contents: | Part I. The two Steves. Prologue : talking about iGeneration ; The secret history of computers ; Angel-headed hipster hackers ; The big gay electric Kool-Aid acid Apple ; A tale of two word processors ; A superior operating system ; Great artists steal ; Young maniacs ; The Volksmacintosh -- Part II. The next best thing. This ain't the summer of love ; Sex, drugs and Pixar Animation ; Another brick in the wall ; Fear and self-loathing on infinite loop -- Part III. How Steve Jobs reinvented the computer, the corporation & global capitalism. Different thinking ; The Cupertino ideology ; Appletopia -- Revised epilogue : ¡Viva la revolución! |