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Handbook of research on intelligent techniques and modeling applications in marketing analytics /

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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Bibliographic Details
Group Author: Kumar, Anil, 1980; Dash, Manoj Kumar; Trivedi, Shrawan Kumar, 1985; Panda, Tapan Kumar
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2017]
Literature type: Book
Language: English
Series: Advances in business information systems and analytics (ABISA) book series,
Subjects:
Marketing research
Marketing research > Data processing
Summary: "This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--
Carrier Form: xxviii, 427 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781522509974
1522509976
Index Number: HF5415
CLC: F713.52-62
Call Number: F713.52-62/H236

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