Screen Library广告与营销策划 = Contemporary advertising
Saved in:
| Main Authors: | ; ; |
|---|---|
| Group Author: | ; ; |
| Published: |
人民邮电出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2013 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 11版 |
| Subjects: | |
| Carrier Form: | 347页: 图 ; 22cm |
| ISBN: | 978-7-115-29688-7 |
| Index Number: | F713 |
| CLC: | F713.86 |
| Call Number: | F713.86/7224 |
| Contents: | 本书根据《当代广告学》中“营销策划”部分相关内容改编而成，共分5章，主要论述了营销与消费者行为、市场细分与营销组合、如何为广告策划收集信息、整合营销传播以及媒介战略策划等内容。 |