Screen Library现代广告学概论
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| Main Authors: | |
|---|---|
| Published: |
首都经济贸易大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
广告专业系列教材 |
| Subjects: | |
| Carrier Form: | 378页: ; 23cm |
| ISBN: | 7-5638-1131-1 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/7242-2 |
| Contents: | 本书内容包括：广告概论、广告的起源与发展、广告基础理论等。 |
| Note: | 英文题名：An Introduction to Modern Advertising |