Screen LibraryProcess-based strategic planning
Saved in:
| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Group Author: | |
| Published: |
Springer,
|
| Publisher Address: | Heidelberg New York |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Edition: | 6th ed. |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-3-642-16715-7 |
| Item Description: | Grundlagen der strategischen Planung. |
| Carrier Form: | 1 online resource (xxiv, 358 p.): ill. |
| ISBN: |
9783642167157 (electr. bk.) 3642167152 (e-isbn) |
| Index Number: | F272 |
| CLC: | F272 |
| Contents: |
Includes bibliographical references (p. [353]-358) and index. Process-based Strategic Planning; Preface; Brief contents; Contents; List of figures; List of insets; Introduction; Part I Idea of strategic planning; 1 Strategies, strategic planning and success potentials; 2 Development of strategic planning; 3 Assessment of strategies; Part II Process of strategic planning and resulting documents; 4 Strategic documents as the result of strategic planning; 5 Process of strategic planning; 6 Strategic analysis and planning toolbox; Part III Project planning, analysis and mission statement revision; 7 Strategy project planning; 8 Strategic analysis. A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete e. |