Research handbook on brand co-creation : theory, practice and ethical implications /

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Bibliographic Details
Group Author: Markovic, Stefan; Gyrd-Jones, Richard; Wallpach, Sylvia von; Lindgreen, Adam.
Published: Edward Elgar Publishing,
Publisher Address: Cheltenham, UK :
Publication Dates: [2022]
Literature type: Book
Language: English
Subjects:
Carrier Form: xxxiii, 401 pages : illustrations, forms ; 25 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781839105418
1839105410
Index Number: HF5415
CLC: F760.5-62
F713.50-05
Call Number: F713.50-05/R432