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Trademark and deceptive advertising surveys : law, science, and design /

"Second edition of Trademark and Deceptive Advertising Surveys"--

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Bibliographic Details
Corporate Authors: American Bar Association. Section of Intellectual Property Law
Group Author: Diamond, Shari Seidman (Editor); Swann, Jerre B. (Editor)
Published: American Bar Association, Intellectual Property Law Section,
Publisher Address: Chicago, Illinois :
Publication Dates: [2022]
Literature type: Book
Language: English
Edition: Second edition.
Subjects:
Trademarks > Law and legislation > United States.
Deceptive advertising > Law and legislation > United States.
Market surveys > Law and legislation > United States.
Market surveys > United States > Methodology.
Evidence (Law) > United States.
Evidence (Law)
Deceptive advertising > Law and legislation
Market surveys > Law and legislation
Market surveys > Methodology.
Trademarks > Law and legislation.
United States.
Summary: "Second edition of Trademark and Deceptive Advertising Surveys"--
Carrier Form: xvi, 406 pages ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781639050581
1639050582
Index Number: KF3193
CLC: D971.234
Call Number: D971.234/T763/2nd ed.
Contents: Introduction --
Editor's introduction to the second edition : surveys in modern litigation involving trademarks and deceptive advertising --
Preliminary matters --
The use of pilot tests and pretests in consumer surveys /
The universe /
Legal questions --
Likelihood-of-confusion surveys /
Secondary meaning surveys /
Genericness surveys in trademark disputes : under the gavel /
Surveys in dilution cases /
Swann's response to Diamond re dilution surveys /
Survey evidence in false advertising cases /
Controls --
Control foundations ; rationales and approaches /
Design issues and the value of multiple controls /
Other methodological issues --
Psychological considerations in designing trademark and false advertising survey questionnaires /
Internet surveys in trademark cases : benefits, challenges, and solutions /
Responses to survey results --
Survey percentages in Lanham Act matters /
The Daubert revolution and Lanham Act surveys /
Survey critiques /

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