消费者行为学
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Main Authors: | ; ; |
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Group Author: | |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2007 |
Literature type: | Book |
Language: | Chinese |
Series: |
营销教材译丛 |
Subjects: | |
Carrier Form: | 15,656页: 图 ; 26cm |
ISBN: | 978-7-111-21473-1 |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/1284-2 |
Note: | 书名原文:Consumer behavior:building marketing strategy |