战略营销计划和评估

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Bibliographic Details
Main Authors: 兰开斯特 G. (著); Lancaster G. (著); 马幸哈姆 L. (著); Massingham L. (著); 冯晓波 (译)
Group Author: 丁梅生 (译); 应斌 (著)
Published: 上海远东出版社
Publisher Address: 上海
Publication Dates: 1998
Literature type: Book
Language: Chinese
Series: LEAN营销 ; &
Subjects:
Carrier Form: 175页: ; 19cm
ISBN: 7-80613-752-1
Index Number: F713
CLC: F713.3
Call Number: F713.3/8114