Screen Library文案发烧 = A guide to creating great advertising
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| Main Authors: | |
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| Group Author: | |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2010 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
财富汇 |
| Subjects: | |
| Carrier Form: | 294页: 图 ; 23cm |
| ISBN: | 978-7-300-13066-8 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/4300-1 |
| Contents: | 本书辅以许多著名的广告策划实例，包括大众汽车、耐克、苹果电脑等，利用大量篇幅对印刷、电视、广播等媒体的广告特色进行了分析，并详细介绍了制作的过程。 |