Co-creating brands : brand management from a co-creative perspective /
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Main Authors: | |
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Group Author: | |
Published: |
Bloomsbury Business,
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Publisher Address: | London : |
Publication Dates: | 2019. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiii, 322 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references (pages 295-318) and index. |
ISBN: |
9781472962263 1472962265 |
Index Number: | HD69 |
CLC: | F760.5 |
Call Number: | F760.5/I381 |