Co-creating brands : brand management from a co-creative perspective /

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Bibliographic Details
Main Authors: Ind, Nicholas
Group Author: Schmidt, Holger J
Published: Bloomsbury Business,
Publisher Address: London :
Publication Dates: 2019.
Literature type: Book
Language: English
Subjects:
Carrier Form: xiii, 322 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references (pages 295-318) and index.
ISBN: 9781472962263
1472962265
Index Number: HD69
CLC: F760.5
Call Number: F760.5/I381