Screen Library西方出版物市场营销 = Western Marketing for Publications
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
河南人民出版社
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| Publisher Address: | 郑州 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: |
English Chinese |
| Series: |
出版贸易英语系列教材 |
| Subjects: | |
| Carrier Form: | 297页: ; 23cm |
| ISBN: | 7-215-05657-0 |
| Index Number: | H31 |
| CLC: | H31 |
| Call Number: | H31/4343-1 |
| Contents: | 本书以西方出版经济学的基本概念为起点，介绍了出版物市场的结构和范畴、销售队伍的素养和职责、领导与被领导之间的关系、决定市场走向的诸多因素、各种营销战略和手段等内容。 |