Immersive technologies to accelerate innovation : how virtual and augmented reality enables the co-creation of concepts /

Saved in:
Bibliographic Details
Main Authors: Fleury, Sylvain
Corporate Authors: Wiley Online Library (Online service)
Group Author: Richir, Simon
Published: ISTE Ltd / John Wiley and Sons Inc,
Publisher Address: Hoboken :
Publication Dates: 2021.
Literature type: eBook
Language: English
Series: Innovation, entrepreneurship, management series. Smart innovation set ; volume 38
Subjects:
Online Access: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119887294
Item Description: Description based on print version record.
Carrier Form: 1 online resource (194 pages).
Also available in print.
Bibliography: Includes bibliographical references and index.
ISBN: 9781119887294 (electronic book)
9781786307705
CLC: F406.3
Contents: Innovation Management: Issues and Key Points for a Vital and Strategic Process -- Creativity and Cognition: Factors and Biases of Mental Processes Involved in Creative Activities -- Physical and Virtual Environments and their Influence on Creativity -- User-Centered Innovation Methods: Design Thinking, Double Diamond, Lean UX and Time to Concept -- Some Creative Problem-Solving Methods: TRIZ, C-K, CPS, Design Sprint -- All-Terrain Ideation Techniques: Brainstorming, Brainwriting, Brainsketching, Bodystorming and Immersive-Storming -- Immersive Tools for Every Innovative Situation -- A Successful Immersive Experience for More Creativity -- Conclusion -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management.