Screen LibraryThe electoral challenge : theory meets practice /
If most elections are decided by forces beyond anyones immediate control--whether its national economic conditions or voters longstanding partisan attachments--do campaigns really matter? Scholars and political consultants will give you different answers. While scholars insist that consultants opera...
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| Group Author: | |
|---|---|
| Published: |
CQ Press,
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| Publisher Address: | Washington, D.C. : |
| Publication Dates: | [2006] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
If most elections are decided by forces beyond anyones immediate control--whether its national economic conditions or voters longstanding partisan attachments--do campaigns really matter? Scholars and political consultants will give you different answers. While scholars insist that consultants operate by the seat of their pants, promoting the latest folk wisdom about which strategies and tactics work, not knowing one way or the other until its too late, consultants claim that the academics tell us what they already know, or if not, their studies are simply wrong. So, who is right? ... |
| Carrier Form: | xvi, 270 pages ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 239-270). |
| ISBN: |
9781933116617 1933116617 |
| Index Number: | JK524 |
| CLC: | D771.224 |
| Call Number: | D771.224/E382 |
| Contents: |
Do campaigns really matter? / Campaign strategy / Voter competence / Money and elections / Political advertising / Free media in campaigns / Campaigning on the internet / Direct democracy and candidate elections / Grassroots mobilization / The effects of political consultants / Perspectives on campaign ethics / |